{{ vm.loadingText }}
from
$
{{ vm.myQuote.weeklyPrice }}/week
That's {{ vm.myQuote.totalPrice }} {{ vm.myQuote.paymentFrequency }}
Review quote
{{vm.myQuote.coverFor}} {{ vm.myQuote.coverScale }} in {{vm.myQuote.state}}, with no Australian Gov. Rebate. with a {{ vm.myQuote.rebate }}% Australian Gov. Rebate.
from ${{ vm.myQuote.product.price }}/week  
+
from ${{ vm.myQuote.extras.price }}/week  
  • Add-ons:
  • {{ addon.title}} ${{ addon.price}} /week (included)
from
$
{{ vm.myQuote.weeklyPrice }}/week
That's {{ vm.myQuote.totalPrice }} {{ vm.myQuote.paymentFrequency }}
Review quote
{{ vm.productAddedTitle }} {{ vm.productAddedSuffix }}
You're from Overseas
133 423
myQuote

Your quote

View full quote
There are no products in your quote
Package cover
{{quote.quoteValues.products.hospitalAndEssentials.title}}
Hospital cover
{{quote.quoteValues.products.hospital.title}}
Select a Hospital product
Ambulance cover
{{quote.quoteValues.products.ambulance.title}}
Select an Ambulance product
Overseas cover
{{quote.quoteValues.products.overseas.title}}
Select an Overseas product
Extras cover
{{quote.quoteValues.products.essentials.title}}
Select an Extras product
Add-ons
{{item.title}}
Select an Additional product
total {{quote.userValues.paymentFrequency}}${{quote.quoteValues.premium|number:2}}*

Fast checkout

Loading... Check out Continue

*Price may be subject
to change upon checkout.

About HBF

HBF brand refresh

RSS feed icon
23 September 2013

HBF campaign celebrates health and the human body

WA’s leading health fund will unveil a ‘refreshed’ HBF brand with a new advertising campaign during this weekend’s AFL Grand Final telecast.

The new campaign is a celebration of the human body and the amazing things it can do – if treated well. Created by advertising agency, Marketforce, the adverts draw on a combination of filmed and sourced scenarios and feature people of all ages performing different feats, from a child basketball prodigy and a grandmother performing yoga to a BMX master and an ice
swimmer.

HBF Managing Director, Rob Bransby, said the campaign, and other changes to the HBF’s branding, reflected HBF’s evolution from health fund to valued health partner for its 900,000 members.

“We are a very different organisation today to the one we’ve been for the last 72 years and we want to signal that change to the world,” Mr Bransby said.

“Today we are promising to work with our members to help them stay fit and well – for example our HBF Outdoor Fitness program gives our members access to free training sessions for half the year in 18 locations around the state.”

Changes to HBF’s communications from this week include an expanded colour palette and a new tagline “Every body benefits”.

“We believe the new look brand gives us a great platform from which we can evolve the way we communicate the benefits we offer to members in the coming years.”

Mr Bransby said HBF wanted to showcase the amazing possibilities of a healthy body in a campaign that is full of positive energy, optimism and colour. HBF has been a sponsor of the Fremantle Football Club for three years and Rob Bransby is thrilled that the first screening of the new advertisements will be during the Dockers first ever Grand Final.

“We booked our TV spots months ago, not imagining our advertisements will be shown while a WA team was battling for the ultimate prize,” Mr Bransby said.

For further details please contact:
Andrew Walton
Group Public Affairs Manager
HBF
Phone: 08 9265 6181 / 0438 925 050
Email: andrew.walton@hbf.com.au

It looks like you're from Outside Australia

We need to confirm your location to show you the correct content, products and pricing.

No, I'm not from Outside Australia

Sorry, your product selection isn't available if you live outside Western Australia.

Our products and prices differ from state to state. So we need to make sure you're looking at the right information to give you an accurate quote.

You're about to see content designed for people outside WA.

Content, products and pricing information is different if you live in Western Australia.

Oops! This product isn't available in your state

The product you’ve selected isn’t available for purchase in your state.

Please select your state or territory

We need to confirm your location to show you the correct content, products and pricing.

Change your state or territory

If you change location, we'll reset your quote and refresh the page to show you the content, products and pricing relevant to your location.

WA NSW VIC SA TAS NT QLD ACT I'm visiting from outside of Australia
Would you like personalised pricing? Add product to your quote Edit your details
To show accurate prices relevant to you, we need to know a little about you first. Thanks for selecting your product. So we can proceed with your quote, please fill in the following details.
I want cover for:
Singles
Couples
Families
Single parent families
Please select your cover type
Are you an Australian resident?
Hospital or package products in your quote may not be suitable for overseas visitors. If you continue, we'll remove these from your quote.
Overseas visitor products in your quote may not be suitable if you are an Australian resident. If you continue, we'll remove these from your quote.
Hospital or package products are not suitable for overseas visitors.
Overseas visitor products are not suitable if you are an Australian resident.
Which type of visa do you hold?
Please select your Visa type
Please specify your Visa number
Please enter your 3-digit Visa number
Is your visa subject to the 8501 condition?
Please specify your choice
What is your DOB?
  • Please enter your birth date
    Our products are suitable for ages 18 to 101
    Australian Government Rebate
    Where do you live?
    Please select where you live.
    Sorry, your product selection isn't available if you live in {{vm.stateLabel()}}. Our products and prices differ from state to state. So we need to make sure you're looking at the right information to give you an accurate quote.
    Now that you've confirmed your location, we'll refresh the page with the most relevant content, products and pricing.
    Your product selection isn't available if you live in {{vm.stateLabel()}}. If you continue, we'll remove these from your quote and refresh the page with the most relevant content, products and pricing.
    You've changed your location. If you continue, we'll refresh the page to make sure you have the most relevant content, products and pricing.
    How often do you want to pay?
    Cancel (this option will show estimated pricing only). Cancel Cancel
    Find my cover
    Add to quote
    Save your details