*Price may be subjectto change upon checkout.
Our members' needs have evolved and we need to keep pace. Right now, we’re focusing on three core areas of our business.
We’re working hard to become as efficient as possible, so we can keep HBF health cover affordable.
We know that health insurance is confusing, so we’re making it easier to understand and use our products and services.
We’ve made a conscious decision to focus more on looking after our existing members than acquiring new ones.
While rising healthcare costs continue to drive up premiums, internally, we’ve been making changes that will help us keep future premium increases to a minimum.
Today our expenses are lower thanks to savings from ending sponsorships, closing branches where member demand
had fallen, and internal restructuring to create a flatter, more efficient management structure.
We saved money by ending our arrangements with comparison sites like iSelect and Compare the Market, which involved paying high commissions to gain new members.
We’ve saved money by relocating our Perth City branch into our head office. We also plan to lease three floors
of our head office premises to provide income that we’ll use to further reduce our operating costs and
the pressure on members' premiums.
We’ve made changes to our hospital products, ensuring higher cost procedures are only covered on higher level products where they don’t push up premiums for everyone.
We are also making changes to our extras products, which include reducing limits and benefits on some services and increasing benefits on other popular services.
We know that health insurance is still too confusing. We’re making changes to make it easier for people to understand our products, what they are covered for, and choose the health cover that’s right for them.
We’re reducing the total number of health insurance products we offer, making them simpler to compare and understand.
This change will make it easier for members to move between products as their needs change.
We’re renaming and changing products in line with Government reforms that come into effect in April 2019. These changes will make it easier for Australians to understand what's included in their health insurance when comparing products of different health insurers.
We are introducing a new Member Plus Dental Arrangement, which will deliver more choice of dentists and better Preventative Dental benefits.
From 1st Jan 2019, you will get the same amount of money back when you claim regardless of whether you see a Member Plus or Non-Member Plus dentist.
As a not-for-profit health fund, members are at the heart of our business. That’s why we’ve made a conscious
decision to focus more on looking after our existing members than acquiring new ones.
We've stopped offering short term incentives to attract new members. While this is a common practice in health
insurance we believe the quality of our insurance speaks for itself.
We'll continue to evolve our HBF Momentum member benefits program to provide offers and discounts that reward
our existing members.
We’ve placed more people into our Perth-based Member Contact Centre so we can answer members’ calls more
quickly. This has helped us dramatically reduce call wait times.
To improve our face-to-face experience, we opened a new Perth city branch at HBF head office in July.
We're working to improve the service we provide through digital channels too - improving services like webchat
and making it easier for members to claim, find providers and manage their policies.
Of the five major Australian health insurers, in 2017 we gave the most benefits back to members as a percentage of premiums. For every dollar in premiums, we returned 91 cents to members as benefits.
Since 1941, we have proudly serviced Western Australians in need and will continue to be a WA-based health insurer
for the foreseeable future. But we also need to grow our presence in other states to make us stronger, and
deliver more value to our members.
We have raised over $9,000,000 for Western Australian charities, including Cancer Council WA, Heart Foundation WA, Diabetes WA, Lifeline WA and more.