HBF & Friendlies Pharmacies have partnered together to put your health first

HBF and Friendlies have partnered to bring their trusted health expertise and experience together, to help improve your health and wellbeing.

Partnership between HBF and Friendlies Pharmacy

Start your health journey with HBF & Friendlies

By working together, we’re able to deliver a wider range of health services and benefits that are designed to support your health, whilst also saving you money.

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Learn more about the partnership

We’ve got the frequently asked questions covered.


HBF owns the Friendlies brand name and is the master franchisor for Friendlies Pharmacy. This means all pharmacies remain independently owned and operated by trusted community pharmacists.

HBF and Friendlies share common values to improve the health and wellbeing of all Australians. By partnering together, we are able to leverage our combined expertise to develop and provide trusted, accessible health services and programs that help our members stay happy and healthy. It also means eligible HBF health members have exclusive access to a range of member benefits and discounts at Friendlies pharmacies.

The unique partnership between HBF and Friendlies means members can access a range of health services and benefits no matter what their life stage is. We’re here to support you to stay happy and healthy.

Your Friendlies pharmacist can help you with advice and support on your health and medications. HBF health members can also access a range of preventative health services in Friendlies that can help you stay on top of your health, before you’re unwell. You can also access tailored support programs including a 12-Week Health Program, Sleep Apnoea Services and a Type 2 Diabetes Program. If you’re not sure if you should see your GP, pop in and speak to a Friendlies pharmacist for advice and support on your health and when to see your GP or another health care provider.