HBF & Friendlies Pharmacies have partnered together to put your health first

HBF and Friendlies have partnered to bring their trusted health expertise and experience together, to help improve your health and wellbeing.

Partnership between HBF and Friendlies Pharmacy

Start your health journey with HBF & Friendlies

By working together, we’re able to deliver a wider range of health services and benefits that are designed to support your health, whilst also saving you money.

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Start your health journey with HBF & Friendlies

By working together, we’re able to deliver a wider range of health services and benefits that are designed to support your health, whilst also saving you money.

15% off purchases

All HBF health members receive 15% off purchases such as vitamins, first aid products and much more at all Friendlies pharmacies1.

Free health checks

Take care of yourself with a free health check2 at Friendlies. HBF members on selected products can get a fully covered health check at selected Friendlies pharmacies.

Free flu vaccinations

There's a lot to love about winter in WA and we want to help you make the most of it all. At HBF, free flu vaccinations2 are available during selected months so you can get a free flu vaccination at your nearest Friendlies.

Claiming made easier

Claim on-the-spot through HICAPS on eligible pharmacy products and health services. Use the self-service kiosks in store to make a health services booking or submit a claim.

Friendlies Weight Loss Program

Boost your health, and get a personalised program to manage your weight. It’s a weight loss program that’s simple to follow and proven to work. Plus, HBF members can claim up to 80% back3.

Sleep Apnoea Services

If you often feel tired, told you snore loudly or generally concerned about your sleep - you could be suffering from Obstructive Sleep Apnoea (OSA). Friendlies provide services designed to identify and support people living with Sleep Apnoea.

Learn more about the partnership

We’ve got the frequently asked questions covered.


HBF owns the Friendlies brand name and is the master franchisor for Friendlies Pharmacy. This means all pharmacies remain independently owned and operated by trusted community pharmacists.

HBF and Friendlies share common values to improve the health and wellbeing of all Australians. By partnering together, we are able to leverage our combined expertise to develop and provide trusted, accessible health services and programs that help our members stay happy and healthy. It also means eligible HBF health members have exclusive access to a range of member benefits and discounts at Friendlies pharmacies.

The unique partnership between HBF and Friendlies means members can access a range of health services and benefits no matter what their life stage is. We’re here to support you to stay happy and healthy.

Your Friendlies pharmacist can help you with advice and support on your health and medications. HBF health members can also access a range of preventative health services in Friendlies that can help you stay on top of your health, before you’re unwell. You can also access tailored support programs including a Friendlies Weight Loss Program, Sleep Apnoea Services and a Type 2 Diabetes Program. If you’re not sure if you should see your GP, pop in and speak to a Friendlies pharmacist for advice and support on your health and when to see your GP or another health care provider.