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HBF sparks best in the west debate

HBF has brought together three West Australian icons in a bespoke marketing campaign which launched earlier this month.

Lauren Underhill
2 minutes

Animated quokkas budding heads

HBF has brought together three West Australian icons in a bespoke marketing campaign which launched earlier this month.

Animated quokkas Jack, Buddy and Gracie proved popular on the east coast and now are the stars of a WA-only campaign which leverages the state’s love of AFL and the tug-of-war between the West Coast Eagles and the Fremantle Dockers, as the quokkas try to get to the bottom of what’s best in the west.

The quokkas can be seen across TV, social media, billboards and commuter panels promoting HBF’s ‘quokk’n’ cover, value and service and reminding West Australians why HBF is one of the best things to come out of the state.

HBF Head of Marketing and Engagement Louise Ardagh said Jack, Buddy and Gracie were proud HBF members.

“They’re strong advocates for making sure that their fellow members don’t settle for anything less than the best when it comes to health insurance,” she said.

The campaign follows the launch of the ‘Don’t settle for a quokka sh!#’ advertising campaign in interstate markets in February 2020. An ‘80s-inspired ‘I need a zero’ music video, in which the quokkas pleaded for Aussies on the east coast to hold out for a zero per cent premium increase in October because anything else was ‘a quokka sh!#’, received more than one million views on YouTube and also resulted in strong net policy growth.

HBF is one of the most trusted private health insurers in the country and celebrates its 80th anniversary in 2021.

Contact: Lauren Underhill, HBF Corporate Affairs, CorporateAffairs@hbf.com.au / 0438 925 050

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