Media Article
HBF opens first dental centre in Midland area
HBF has opened its ninth HBF Dental centre in the Perth metro area in less than four years, with the opening of HBF Dental Midland.

It comes as HBF data over the 2023-24 financial year shows fewer preventative dental claims from HBF members living in the Midland area compared to the rest of WA, with scale and clean treatments 13% lower. In addition, dental claims more broadly were 17% lower, while dental implant procedure claims were above the WA average.
Dr Troy McGowan, Executive General Manager Clinical Excellence for HBF Dental, said: “Regular dental check-ups are important to not only maintain good oral health but to also avoid what could be painful and even more costly issues with your teeth down the track.
“Based on HBF claims data, it appears HBF members in and around Midland are going to the dentist less often. We hope our new Midland centre makes it easier and more convenient for HBF members to get dental treatment – from routine check-ups and preventative care through to general dental services.”
Eligible HBF members can access an annual no-gap preventative health care check-up – including a comprehensive examination, scale and clean, fluoride treatment, and X-rays – across HBF Dental*.
In the 2023-24 financial year, HBF Dental provided over 59,000 appointments to HBF members and other patients across its eight existing centres, with around 20,000 eligible HBF members taking up the popular no-gap check-up and clean offer.
The new centre in Midland is now open at Midland Gate Shopping Centre and is accepting appointments, including on Saturdays and Sundays. For more information or to book an appointment visit hbfdental.com.au.
*For eligible HBF members with extras cover at HBF Dental Centres from 1 May 2023. Check-up and clean include comprehensive examination, scale and clean, fluoride and up to 2 x-rays, as clinically necessary. Limit of one visit per person per calendar year, waiting periods and other exclusions apply. View the full Terms & Conditions here.