133 423

HBF to be new sponsor of Perth Rectangular Stadium

Local insurer supports historic WA sporting venue

Author Andrew Walton
Date
Time to read 2 minutes

HBF has thrown its support behind soccer and rugby in Western Australia, assuming naming rights sponsorship of Perth’s premier rectangular stadium, currently named nib Stadium.

A new agreement between HBF and VenuesWest, on behalf of the State Government, will see the home of Perth Glory and the Western Force named HBF Park in the New Year.

HBF CEO, John Van Der Wielen, said as a high profile, member-based, Western Australian company, there was an expectation that HBF would be a force for good in the local community.

“It’s a responsibility we’re glad to accept, and this support of one of WA’s most historic community assets reflects our ongoing commitment to our home State,” Mr Van Der Wielen said.

The change in sponsorship follows a decision by nib to end its sponsorship of Perth Rectangular Stadium – the NSW-based insurer’s most visible presence in Western Australia.

“This is a site where West Australians have played and competed for over one hundred years. We think it’s appropriate that it carries the name of a proudly Western Australian organisation,” Mr Van Der Wielen said.

While the terms of the agreement were confidential Mr Van Der Wielen said the cost to HBF was modest compared to other corporate sponsorships in WA.

“As an organisation that pays over $4 million every day in benefits to our members this really is a small outlay,” he said.

VenuesWest CEO David Etherton said he welcomes HBF’s support of this important venue in the State Government’s asset portfolio and thanks them for their ongoing support of sport and health in this State.

“HBF’s existing support of VenuesWest facilities, HBF Stadium and HBF Arena, has seen a boost in the number of HBF members using the facilities,” Mr Etherton said.


It looks like you're from Outside Australia

We need to confirm your location to show you the correct content, products and pricing.

No, I'm not from Outside Australia

Sorry, your product selection isn't available if you live outside Western Australia.

Our products and prices differ from state to state. So we need to make sure you're looking at the right information to give you an accurate quote.

You're about to see content designed for people outside WA.

Content, products and pricing information is different if you live in Western Australia.

Oops! This product isn't available in your state

The product you’ve selected isn’t available for purchase in your state.

Please select your state or territory

We need to confirm your location to show you the correct content, products and pricing.

Change your state or territory

If you change location, we'll reset your quote and refresh the page to show you the content, products and pricing relevant to your location.

WA NSW VIC SA TAS NT QLD ACT I'm visiting from outside of Australia