Media Article

HBF expands dental network with new Cockburn centre

HBF is proud to announce the opening of its tenth HBF Dental Centre in the Perth metropolitan area, located in the bustling Cockburn Gateway Shopping Centre.
3 minutes
6 February 2025
HBF Dental clinic loby

This expansion comes in less than four years, reflecting HBF's commitment to providing accessible and high-quality dental care to its growing membership base.

HBF Group Executive Insurance and Health Services, Dr Daniel Heredia said the opening demonstrates HBF’s commitment to improving the accessibility and quality of dental care for members across Perth.

“The new Cockburn centre is part of our ongoing effort to ensure our members have convenient access to the highest quality dental services.

"We’ve experienced substantial growth in both member demand and the number of non-members visiting HBF Dental centres. In 2024, a total of 65,787 people utilised dental services within the HBF Dental network. Additionally, we saw a 23% increase in appointments across our centres during the first half of this financial year.

“We are also seeing growing demand from dental practitioners to practise from HBF Dental centres, which means we have the ability to open seven days a week.”

The rise in member demand is largely attributed to the popular *no-gap check-up and clean offer, which provides members with increased value from their health cover.

Despite the growing demand, HBF data for 2024 shows that 38.6% of eligible HBF members in the Cockburn area did not take advantage of their annual fully covered scale and clean, so it is hoped the opening of HBF Dental Cockburn will help to improve the take up of this important preventative treatment.

Dr. Troy McGowan, Executive General Manager Clinical Excellence for HBF Dental, emphasised the importance of regular dental check-ups: “Regular dental check-ups are crucial for maintaining good oral health and preventing potentially painful and costly dental issues in the future.

“We hope our new Cockburn centre makes it easier and more convenient for HBF members to receive dental care – from routine check-ups and preventative care to general dental services.”

The new Cockburn centre is now open and accepting appointments, including on Saturdays and Sundays. For more information or to book an appointment, visit hbfdental.com.au.

*For eligible HBF members with extras cover at HBF Dental Centres from 1 May 2023. Check-up and clean include comprehensive examination, scale and clean, fluoride and up to 2 x-rays, as clinically necessary. Limit of one visit per person per calendar year, waiting periods and other exclusions apply. View the full Terms & Conditions here.

Georgia Cameron

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Georgia Cameron, Head of Corporate Affairs